Group Chat

2 min read

Keeping Everyone Happy When You Market Multiple Vendors

It is a balancing act between keeping all your different vendors happy as some may be competing for time on a webinar, space on the...

4 min read

Expert Tips on Building, Promoting and Repurposing Webinars

Discussion Leaders: Kate Coffey-Bacon,  VP Marketing, U.S. Transactions Corporation Megan McDonagh , Senior Partner Marketing Manager,...

2 min read

How Marketing Can Align With Sales and Beyond

We hear it all the time, “sales and marketing need to be aligned.” But what does that actually mean?

1 min read

Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On

B2B marketing doesn’t have to be boring. On this month’s call we had three experienced marketers that were willing to share their “secret sa

8 min read

Marketing with Videos: Best Practices, Tools, Topics, and Promotions

Videos are a powerful tool to cut through all the marketing noise and resonate with your audience. New ways to leverage them are being...

10 min read

Let’s talk marketing analytics! Which web, email, and social metrics should you track?

Today’s business landscape is more competitive than ever and getting your company to stand out among the crowd is truly a never-ending...

6 min read

Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?

ISVs depend on good relationships with VARs in order to reach potential clients. On the other hand, VARs are often turned off by common...

17 min read

How to be Successful With In-Person and Virtual Events

In the ERP/CRM channel, we all host, sponsor, and attend a variety of events such as webinars, trade shows, and user events – virtual and...

6 min read

All You Want to Know About Creating a Podcast

The February 2022 Marketing Group Chat was packed full of valuable insights on leveraging podcasts to extend marketing reach for VARs and...