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What's Working Now in Social Media Marketing
Friday, March 21, 2025, 1:00pm – 2:00pm ET
Uncover the latest trends and strategies that are making a difference in social media marketing for our industry. Regardless if you are new to the game or been doing this since the beginning, we promise you'll leave with at least one tip to help you stay ahead of the curve.
Our panel of social media experts will dive into the hottest topics, sharing what's currently working across various platforms specific to our channel as well as what are some trends that may not be as efficient.
Our panelists will also discuss how to navigate algorithm changes, leverage influencer partnerships, and measure your success with the right metrics.
Discussion Leaders:
Ammah McMullen, Sr. Integrated Marketing Manager, Solver
Miranda Nguyen, Content Marketing Specialist, TMC
Ben Cole, President, ERP Connect Consulting
Do you have a topic idea or want to volunteer to be a panelist? Contact Us
Why Can't I Just Buy a List? Building, Maintaining, and Using a Contact Database
Tuesday, April 29, 2025, 2:00pm-3:00pm ET
This session dives into the nitty-gritty of creating and managing a robust contact database. Our panel of experts will kick things off by debunking the myth that buying a list is a quick fix. They'll share real-world insights on why building your own list is crucial for long-term success. Expect to hear about the best practices for gathering contacts organically, ensuring your list is both compliant and effective.
Next, we'll explore the art of maintaining your list. The panelists will discuss strategies for keeping your contacts engaged and your database clean. You'll learn about the importance of regular updates and how to handle unsubscribes gracefully.
Finally, the discussion will shift to using your mailing list effectively. From crafting compelling emails to segmenting your audience for targeted campaigns, our experts will provide actionable tips to maximize your outreach efforts.
Discussion Leaders:
Hannah Horning, Demand Generation Manager, Archerpoint
Nathaly Salinas, Senior Marketing Manager, Velosio
Natalie Jackson, Director Demand Generation, CBIZ
Do you have a topic idea? Would you like to be a panelist? Contact Us
Did you miss our previous calls? Get the highlights or watch recordings.