I have been in the Microsoft Dynamics Channel for over 10 years now and what keeps me in this channel is the incredible ecosystem of Partners and ISVs that I get to work with and learn from on a daily basis. There was this incredible event back in the day that was specific to marketing folks like me! At first, I almost couldn’t believe it; I would go to a session and I would meet people who would have the same struggles, frustrations and thirst for new creative ideas, it was fantastic! Unfortunately, all good things have to come to an end, but this is what we are trying to bring back to the community. We want to bring together this amazing group of marketers and for them to come out from the shadows and to shine!
Here are my top 5 reason to convince you that this is not your average marketing conference:
It’s a conference by marketers for marketers: We have found the experts in the field to talk to you about their personal experiences and who are in same industry as you.
It’s all about B2B: None of this trying to learn how to best sell a lawnmower or start your own Etsy page. We are really focusing on how to sell in the channel and how to sell business applications to your target markets.
It is specific to our channel: There are particularities to marketing and selling business applications and this is why we made sure to keep the topics relative to this industry.
There are different tracks depending on your level of expertise: If you are new to marketing, a Jack of all trades or a marketing pro, we have different sessions based on where you are at in learning the tricks of the trade.
Time to bring marketing to the forefront: I don’t know about you but as a Marketer I feel that there are tons of opportunities for technical trainings and sales events, but when it comes to marketing, it is slim pickings. We are taking Baby out for the corner (Dirty Dancing reference for those under the age for 30!) and we want to specifically talk marketing.
Find the time to sign up, it is only a half day, but it will be well worth the investment (and for a lot less than the cost of a pair of shoes).
It is time for us B2B marketers to unite! Hope to see you there and sign up early to take advantage of our early bird pricing.
By Tania Konczynski, Member of the BBC Event Planning Committee and Director of Sales and Marketing at JOVACO Solutions
As a self-proclaimed marketing geek, I love all things marketing strategy and automation in a world that is constantly evolving. My passion is to stay up to date with the latest trends and how to implement them on a SMB budget. As a member of the Microsoft ERP channel for over 10 years I have been able to marry my first love which was Excel spreadsheet that balances at the end of the month with my interest on how people buy software.
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